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ICONIC COTTON JEANS BY LEVI'S
Levis straight-cut five-pocket jean, non-stretch crop pattern shortened for modern style, five-pocket, medium-weight, cotton denim, coppery metal trim and straight leg.
CHARACTERISTICS
THE BRAND
In 1852 Levi Strauss, an immigrant from Bavaria, opened a haberdashery business in San Francisco, at the height of the California Gold Rush. His day-to-day business enabled him to identify a need among local workers: garments that could withstand anything. Together with tailor Jacob Davis he had the intuition to combine copper rivet reinforcements and an extremely tough fabric, denim: thus in 1873 the first work suit to the waist was born. Today we call that garment "
